Ad Overload

I was trying to read an article this morning and between all the pop up ads and the side ads and the in between ads, by the time I made it to the end... I forgot what I was reading.

And even more frustrating, I had to re-enter the site and the article and scroll back to where I was, several times because some ads kicked me out. The one shut down my screen. I had the option between: I AM A WRITER and I AM NOT YET BUT WILL BE. I was nervous where the I AM A WRITER prompt would bring me as I do not have time today for a trip to Dreamland or some other creative realm. So I lied to it and said I was not a writer and it politely let me return to the article... from the start.

So what is with the sudden ad overload? And they seem to be personally aimed at me and my interests (which is cool, but a little freaky and makes me think of a good story I could write about selling my personal information...). Point is, because they are aimed for me specifically, they distract the heck out of me. I mean books are cool and writing rocks but why can't I just read the article in peace and see the ads at the end of the article so that THEN I can pick my next article?

Who is responsible for this change because we need to talk. Those of you making your own sites, please remember that ad placement is important for readers. Try not to drown me because I now have various sites flagged, and won't be returning.

Anyone else notice this on certain sites? How do you cope? 


DUTA said...

You're so right about this ad overload! It's clutter, totally unwelcome intrusion, and it alienates the readers. There must be a better way to reach target consummers; hopefully it would be found.

Elizabeth Varadan, Author said...

I completely agree. On a couple of sites, I just had to give up on reading the article. (And I won't be back.) It seems like a desperate way to get customers.

Carol N Wong said...

Me too! I quit going to sites that are ad stuffed. It is like a lack of respect for the reader.

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Suzi said...

Yeah, those ads seem to be getting worse. Many times an ad will pop up when I'm going to a link that I got to through Facebook. If I have to back and and go into the article several times I just close it down. It's not worth the effort to work around those ads sometimes.

Richard Hughes said...

I've had that experience myself and quit trying to read the article.